First Steps introduction

Introduction

 

 

First Steps is a leading company in the import and marketing sector for the maternity and parenting market in Israel.
The company specializes in importing, marketing, and distributing top international brands in the fields of breastfeeding, baby care, and parenting, catering to both the private and professional medical sectors.
With over 18 years of experience, First Steps has deep insight into the needs of private customers (pregnant women and new mothers), as well as extensive professional expertise in working with hospitals, lactation consultants, pharmacies, and large retail chains.

Our Vision:
To empower mothers with the tools, products, and knowledge they need to raise their children their way, with confidence and ease

• Our Core Values:

  • Professionalism and Expertise
  • Personal Attention
  • Continuous Innovation

Our Areas of Activity:

1. Import and Marketing of Products for Pregnant Women, New Mothers, and Parents:
   • Exclusive importer of the Swiss breastfeeding brand Ardo Medical in Israel.

   • Exclusive importer of the Canadian brand Angelcare and the French brand Pabobo 

   • Marketing products to major retail chains in Israel, including pharmacies, drugstores, hospitals, health maintenance organizations (HMOs), the Israeli Ministry of Health, and through the company's website
2. Expertise in Breastfeeding Equipment for the Professional Sector:
   • Supplying Multi-User Breast Pumps to hospitals, maternity wards, lactation rooms, and neonatal intensive care units (NICUs) in over 15 hospitals nationwide.
   • Marketing disposable equipment to hospitals, including single-use pumping kits and silicone nipple shields.
3. Digital Assets and Database:

• • A content and e-commerce platform, www.ardo.co.il, catering to both mothers and professionals, including lactation consultants.
  • A rich and constantly updated database of over 140,000 mothers (pregnant women and mothers of children up to age 5).
  • Diverse digital activities, including blogs, targeted marketing emails, and newsletters.
  • Active presence on social media, offering updates, promotions, and valuable content for mothers.

4. Digital Parenting School:

• • Training, consulting, and providing information to parents through a team of experienced experts in various fields.

5. Strategic Partnerships:

• • Maternity kits in collaboration with "Mutsutsim," the second-largest retail chain in Israel for baby products and accessories.

Key Facts:

• The company works with all HMOs in Israel, over 15 hospitals, as well as leading pharmacies and retail chains.
• There are approximately 187,000 births in Israel annually.
• We successfully reach about 45,000 pregnant women and new mothers every year.
• Established professional reputation and recognition in both the private and professional sectors.
• A growing digital commerce platform offering a unique user experience.

Sectors – Secular, Orthodox, Arabs